Bye bye hangry mornings!

That was the main message when we helped Risenta launch their breakfast mueslis, packed with nuts and berries. The insight: let’s inspire people to eat healthy, without pointing fingers. We developed a campaign with a playful language and an aesthetic far from what is expected from a health foods brand. No more pictures of cucumber salads and smiling white-toothed women. No more calorie counting apps. No more ruining your day trying to survive on a black coffee for breakfast. No more hangry mornings!

Role: Art Director / Agency: Momentum / Production: Newland / Photography: Patrik Roos